Indigenous Trust And Readiness Towards Development
The primary consumption of indigenous people across the world is related mostly to the jungle and its produce. The consumption practices that stem from this primary consumption and its relatedness to Read More »
Author: Ding Hooi Ting, Chin Chuan Gan, Amir Zaib Abbasi, Sohel Ahmed
Contributor: eb™ Research Team
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Green Experiences: Using Green Products Improves The Accompanying Consumption Experience
The current research examines how using green products (e.g., environmentally friendly headphones) influences the enjoyment of the accompanying consumption experience (e.g., listening to music). Read More »
Uncertain Reward Campaigns Impact Consumers’ Size Choices
Many companies annually launch uncertain reward campaigns, where consumers are given a chance to win a prize with each purchase. Uncertain reward campaigns offer consumers a probability (e.g., one in Read More »
Author: Nükhet Taylor, Theodore J. Noseworthy, Ethan Pancer
Contributor: eb™ Research Team
A Meta-Analysis On The Endowment Effect In Experiments
While the discussion on the phenomenon of endowment effect has been on-going, it is surprising that few meta-analyses have examined this phenomenon exclusively. Three previous meta-analyses have Read More »
Dehumanization: Coping With Embarrassment In Consumer Purchases
Consumers often find themselves in encounters with service providers that can spark feelings of embarrassment. For example, they may need to speak to a pharmacist or a doctor about an embarrassing Read More »
A Complete Consumer Journey: Tracking Motivation In The Marketplace
Traditional models of shopper motivation assume that a consumer arrives at a store with a particular goal in mind and shops according to that goal. As a result, the majority of studies on in-store Read More »
How The Past Shapes The Present: The Assimilation Of Enjoyment To Similar Past Experiences
Throughout their lives, consumers sample experiential products (e.g., movies, coffee). Obviously, the type and number of experiences that consumers accumulate varies greatly. Some gather a great Read More »
Attentional Breadth Affects In-Store Exploration And Unplanned Purchasing
Maximizing shoppers’ in-store travel has become an important strategy to trigger unplanned purchasing (Gilbride, Inman, and Stilley 2015; Hui et al. 2013) because longer in-store travel exposes Read More »
Love Is Blind: How Sensory Liking Impacts Perceptions Of Unbranded Products
Brand elements have been shown to impact perceptions of things even unrelated to the brand or product such as the consumer’s environment (Rahinel and Nelson 2016) and group identity (Torelli et al. Read More »
Decisional Conflict Predicts Myopia
Despite the integral role conflict plays in the subjective experience of self-control decisions, most work investigating conflict does not measure it directly. In the present paper, we use Read More »