“Eww, It Has A Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Anthropomorphism – the attribution of human characteristics to nonhuman objects – is a popular marketing strategy used for various products (Aggarwal and McGill 2007; Epley, Waytz, and Cacioppo Read More »
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Born To Shop? A Genetic Component Of Deal Proneness
Price discounts, cents-off coupons, and other retail sales promotions have been found capable of eliciting strong consumer enthusiasm. Research on this sales promotion enthusiasm has shown that Read More »
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The Psychological Impact Of Annuities: Can Pension Payout Choice Influence Health Behavior?
Across the world, a growing number of people face the important financial decision whether to take out their pension in the form of a one-time lump-sum payment or as monthly income, also referred to Read More »
Author: Anja Schanbacher, David Faro, Simona Botti, Shlomo Benartzi
Contributor: eb™ Research Team
Product Search On Crowded Retail Shelves: Impact Of Vertical Product Location On Search Performance
In the context of FMCGs, consumers often arrive at the store with a choice of a product in mind. Their task then is to find their already chosen product among the products present at the point of Read More »
Author: Ana Scekic, A. Selin Atalay, Cathy Liu Yang, Peter Ebbes
Contributor: eb™ Research Team
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Consumers’ Journey Into Access-Based Consumption: A Narrative Analysis Approach
Consumers are increasingly shifting from traditional ownership based consumption to relatively novel access-based consumption (hereafter, ABC). Access involves transactions that are market mediated Read More »
Author: Swapnil Saravade, Lorena Garcia-Ramon, Jacob Almaguer, Mohammadali Zolfagharian, Hazel H. Dadanlar
Contributor: eb™ Research Team
The Self-Bolstering Effects Of Repeated Affirmations Over Time
Should you listen again to that song you have been listening to on repeat, or should you listen to different song? We make consumption choices like this on a daily basis without really knowing if Read More »
Pangs From Persuasion: When Recommendations Undermine Consumers’ Social Worth
Research on the Persuasion Knowledge Model (PKM) (Friestad and Wright 1994) has documented many negative responses to persuasion attempts (Isaac and Grayson 2017), including lower attitudes towards Read More »
Author: Suzanne Rath, Laurence Ashworth, Nicole Robitaille
Contributor: eb™ Research Team
A Rational Model To Predict Consumers’ Irrational Behavior
The current research developed a mathematical model that could predict consumers’ price-quality perceptions based on their ability and motivation to process the product information accurately. This Read More »
Bundle Variety And Preference: A Neuromarketing Study Using Event-related Potentials
Bundling has raised many interests for decades (e.g., Hansen & Martin, 1987; Janiszewski & Cunha Jr, 2004), but very few studies have been conducted to systematically examine the relationship between Read More »
Trust, But Verify: A Multi-level Examination Of Online Reviews And Persuasion Knowledge
Stories of companies (and pranksters) manipulating online reviews are abound in the news. These actions potentially affect consumer trust not only at the review-level, but also their perceptions of Read More »