Promoting Pi Day: Consumer Inferences About Special Day-Themed Promotions
Using marketing promotions to attract customers is so prevalent that it takes something special for a given promotion to stand out (Kalwani and Yim 1992). In the Internet age, firms can ensure that a Read More »
Author: Daniel M. Zane, Kelly L. Haws, Rebecca Walker Reczek
Contributor: eb™ Research Team
Toward Optimal Symbolic Recovery: Comparing “Thank You” And “Sorry” In Addressing Service
Service delay, or unexpected delay after a service has been scheduled (Taylor 1994), is the most common type of service failure (Goodwin and Ross 1992). Unlike product failure that usually requires Read More »
Author: Yanfen You, Xiaojing Yang, Lili Wang, Xiaoyan Deng
Contributor: eb™ Research Team
Charity Begins At Home: How Incremental Theory Enhances Or Reduces Charitable Giving
People’s generosity declines with the self-other distance (Dovidio et al. 1997; Jones and Rachlin 2006). While the negative impact of distance on prosocial outcome is well understood, can the Read More »
Feature A Benefactor Or A Victim? How Charity Appeals With Different Protagonist Foci Affect
Charities often emphasize victims’ plight in their appeals (e.g., an emaciated, hunger-stricken child featured in UNICEF’s ads) and extensive donation research focuses on studying victim appeals. Read More »
The Impact Of Price And Size Comparisons On Consumer Perception And Choice
In packaged-goods retailing, manufacturers and retailers seek to set price levels and select package sizes such that their products are optimally competitive. In doing so they can choose to Read More »
Consumer’s Local-Global Identity And Price-Quality Association
Previous literature documents multiple factors that influence consumers’ price-quality associations (PQA)—their tendency to use price as an indicator of perceived quality, including prior Read More »
Author: Zhiyong Yang, Sijie Sun, Ashok K. Lalwani, Narayanan Janakiraman
Contributor: eb™ Research Team
Material Gifts As Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
How do people choose material and experiential purchases when these purchases are intended as gifts for others? Following van Boven and Gilovich’s (2003) initial distinction between material and Read More »
Why Do People Who Have More Enjoy Horror More?
From horror films and TV series to haunted house attractions and terrifying Halloween goods, people consume a wide variety of horror-related experiences and products. In fact, the market demand for Read More »
Do You Trust The System? Interaction Effect Between Perceived Economic Mobility And Socioeconomic
The increasing inequality of wealth in modern societies may limit the ability of low socioeconomic status (SES) consumers to achieve a higher SES. Although there have been extensive studies on Read More »
“I Desire A Brand When I See How They Are Different From Me”: Differential Effects Of Blatant
People choose brands to express their self-concepts (Carroll and Ahuvia, 2006, pp. 82). When the brand they aspire to does not consider them as valuable consumers, they feel being rejected. In this Read More »