Gossip: How The Relationship With The Source Shapes The Retransmission Of Personal Content
Consumers love gossiping about celebrities. It is a big part of our social interaction and is all over the media, both mainstream and social. The influence of celebrities in consumer’s lives is Read More »
Author: Gaia Giambastiani, Andrea Ordanini, Joseph C. Nunes
Contributor: eb™ Research Team
Understanding Consumer Sensory Preferences: An Ethnographic Investigation Of Sensory Flamboyance
Marketers use a variety of sensory appeals to communicate about their brands to consumers (Krishna 2012), but these may not be equally efficacious across consumers. We investigate whether basic Read More »
Effects Of Affective Language On Perceived Helpfulness Of Online Reviews
Online communities that give their members the opportunity to rate and review products and services, like Yelp, Trip Advisor, Epinions, are highly valuable in helping consumers navigate through the Read More »
The Effect Of Identity Conflict On Price Sensitivity
Social identity has been identified as an important driver of consumer decision making (Reed et al. 2012). Although existing literature has extensively examined the effect of single identity on Read More »
Surprise! The Positive Impact Of Uncertainty On The Evaluation Of Experiential Purchases
Most people, most of the time, would prefer to have more information rather than less. Information generally leads to better decisions and hence greater utility (Stigler 1961). When individuals Read More »
Author: Iñigo Gallo, Thomas Gilovich, Lily Jampol, Alberto Rampullo
Contributor: eb™ Research Team
Understanding The Framing Of Recommendations
Consumers receive product recommendations on a daily basis. Whereas prior research mostly focused on how to improve the accuracy of recommendations (e.g., Bodapati, 2008; Swaminathan, 2003), research Read More »
Major Or Minor: When Foreign Language Increases Versus Decreases Cheating
The world is witnessing dishonesty of all magnitudes, from minor shoplifting to astounding financial traps, from embellishing dating profiles to faking identities. Given the prevalence of dishonesty, Read More »
I, Me, Mine: The Effect Of The Explicitness Of Self-Anchoring On Consumer Evaluations
While research on the formation of consumer attitudes often focuses on the evaluation of product and service attributes, Gawronski, Bodenhausen & Becker (2007) suggest the self-concept is possibly Read More »
Author: Debbie Isobel Keeling, Kathleen Keeling, Adrienne E. Foos
Contributor: eb™ Research Team
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Understanding how to create valuable experiences for consumers and firms has been a priority for marketing researchers and practitioners (Lemon and Verhoef, 2016) as experiences are increasingly Read More »
Trapped In The Rabbit Hole: Life History Strategies Modulate The Impact Of Mild Stress On Hedonic
The current research tests how and when consumer life history strategies (LHS) – short-term, reward-sensitive (fast) vs. long-term, goal-oriented (slow) foci- might drive food related decision Read More »
Author: Bob M. Fennis, Justina Gineikiene, Dovile Barauskaite, Guido M. van Koningsbruggen
Contributor: eb™ Research Team