Memory Effects Of Past Sponsorships
Despite considerable interest in the long-term effects of sponsorship, few studies examine the ongoing effects when sponsorships have expired. This article fills this research gap by developing and Read More »
Author: Alexander Edeling, Stefan Hattula, Torsten Bornemann
Contributor: eb™ Research Team
Who Gets Hurt In A Local Economic Crisis: Strategic Renewal And Internationalization Effects
Local economic crises are part of the growth trajectory of emerging markets yet the literature fails to offer insights on why some firms in emerging markets are more affected than others by a local Read More »
Author: Peren Ozturan, Aysegul Ozsomer, Stefan Wuyts
Contributor: eb™ Research Team
The Effect Of Firm Size, Sector And Age In The Relation Between Proactive Marketing And Firm
Economic crises represent a threat to the survival of firms. However, a strategic marketing response can contribute to transform said threat into an opportunity. This study analyzes if the relation Read More »
Author: Diana Mesa Correa, Carme Martínez Costa, Marta Mas Machuca, Felipe Uribe
Contributor: eb™ Research Team
Corporate Social Responsibility As A Catalyst For Sentimental Stock Price Corrections
Abstract: Extant research finds that firms can buffer the effects of sentimental stock price corrections when bubbles burst by increasing their customer satisfaction. Research also shows that Read More »
The Role Of Market Orientation And Organizational Learning In Managing Economic Crisis: The Case Of
The literature reflects remarkably little effort to develop a framework for understanding how market orientation and organizational learning can help managers manage through economic crises. Using Read More »
Author: Aysegul Ozsomer, Markos Marios Tsogas, Paulina Papastathopoulou
Contributor: eb™ Research Team
The Impact Of Value Orientations On Consumer Attitudes Towards CRM
Taking the Schwartz’s theory of human values as a conceptual framework, this paper investigates the impact of values on consumer attitudes towards cause-related marketing (CRM). The study is based Read More »
Green Consumption: The Roles Of Green Value, Perceived Utilities And Purchase Intention
This research conceptualizes three dimensions of consumer’s perceived green value and investigates its direct relationship with purchase intentions. The research also investigates the mediating Read More »
Author: Ruizhi Yuan, Martin J. Liu, Jun Luo, Alain Yee-Loong Chong
Contributor: eb™ Research Team
Why Do Consumers Get Revenge Online: A Cross National Examination
Online consumer revenge is costing companies millions of dollars annually. Yet, few studies have investigated the factors that influence consumer revenge online and the extent to which they persist Read More »
Pay For Clean And Green? Assessing The Willingness To Pay More For Green Power
Green marketing is largely concerned with resources conservation and the development of environmentally friendly strategies (Oyewole 2001). Past research has examined the attitudes and behaviours Read More »
Contemporary Marketing Practices In Russia: Transactions, Relationships And Interactions. Evidence
Emerging markets represent a significant part of the world economy and tend to expand their share, but they are still not well examined. Specifically, one of the BRIC economies, Russia seems to be Read More »
Author: Vera Rebiazina, Alexander Rozhkov, Olga Tretyak
Contributor: eb™ Research Team