An Added Value Of Neuroscientific Tools To Understand Consumers’ In-Store Behaviour
Little is still understood about the actual in-store purchase process. Here, we report that prior ad exposure affects in-store decision-making. By using mobile eye-tracking and electroencephalography Read More »
Author: Jesper Clement, Thomas Zoëga Ramsøy, Dalia Bagdziunaite, Khalid Nassri
Contributor: eb™ Research Team
Investors’ Risk Behavior In Times Of Crisis: A Cross Cultural Study
Recent research shows that by decoupling the risk response behavior of individual market participants into the separate components of risk perception and risk attitude, a more robust Read More »
Author: Nikos Kalogeras, Joost M.E. Penning, George Baourakis, Koert Van Ittersum
Contributor: eb™ Research Team
Study Of The Concert Experience Lived By Consumers. Interpretive Analysis Of Quantitative Data
The purpose of this paper is to define and enhance the understanding of the lived consumption experience of the concert by means of a particular theoretical approach and a methodological approach Read More »
Customer Acceptance Of Usage Behavior-Based Prices
Usage behavior-based pricing is a frequently discussed innovative approach in designing more efficient value propositions for services of which the operating cost heavily depends on customer Read More »
Can FMCG Producers Get Away With Deceptive Packaging And Slack Filling? An Investigation Of
Although the practice of deceptive packaging is neither new nor unknown, the literature on this issue is very scare. The aims of this research are to discover the extent to which consumers are aware Read More »
Exposure To Mastery And Perceived Self-Efficacy
We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control Read More »
Author: Simona Botti, Irene Scopelliti, Carmen Donato
Contributor: eb™ Research Team
A Way Around The Left-Digit Bias? The Role Of Mental Number Representations In Rounding Decisions
Why are consumers’ price judgments anchored on prices’ leftmost digits and when do people round fractional prices (e.g., $2.99 to $3.00) during mental computations? Three experiments show that Read More »
On Investigating The Role Of Network Effects As Moderating Enabler In Product-Harm Crises
There is a growing interest in research regarding the antecedents that impact consumer responses in times of product-harm crises. Still, most of the existing studies seem to, either, focus on Read More »
A Meaningful Embrace: Contingent Effects Of Embodied Cues Of Affection
Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere Read More »
Methods For The Construction Of A Management Discipline: An Applied Approach In Brazil
Knowledge of the history of a management discipline is of great importance for the understanding of its evolution and its current state. The importance of structuring historical methods related to Read More »
Author: Roberto Falcao, Ana Ikeda, Guilherme Shiraishi
Contributor: eb™ Research Team