Online Big Brother: Social Media Users’ Privacy Perceptions And Their Personal Data Disclosure
As more companies base their marketing strategies on data gathered or acquired from online social networks, our research main focus is to identify how reliable this data might be considered, taking Read More »
Author: Mihai Orzan, Iconaru Claudia, Macovei Octav-Ionut
Contributor: eb™ Research Team
Conscientious Consumers: The Relationship Between Political Orientation And Sustainable Consumption
Our consumption choices about where to shop and what to buy, articulate something about our political beliefs and how we believe society should function in order to achieve social justice (Jost, Read More »
Expert Or Customer? A Multi-Category Investigation Of The Impact Of Online Review Source On Its
With the growing role of Internet in everyday life and in consumer practices, the impact of online content not generated by marketers has attracted attention from the part of researchers and Read More »
Personal Inquiry And Social Recommendation: Online Word-of-Mouth Generation For Service Retailers
In this study we investigate how product (service) features and terms of transaction affect two very different word-of-mouth (WOM) activities: personal inquiry and social plugin clicks (SPC). Read More »
Author: Jikyung (Jeanne) Kim, Jeonghye Choi, Kyung Min Park
Contributor: eb™ Research Team
I Hated The Service I Found On Groupon: Should I Hate Groupon Too? Whether Consumer Likes And
Social Media provides consumers with easy tools to express love or hate for brands, including online deal sites (e.g. Groupon). Tracking, understanding and reacting to such social media sentiment Read More »
Brands And The Virtual Self: Network Effects On Self-Congruent Facebook ‘likes’, And Brand
Consumers’ use of brands has been widely studied in offline contexts. However, its examination in online social networks, such as Facebook, is more recent. This study investigates whether network Read More »
Author: Elaine Wallace, Isabel Buil Carrasco, Leslie De Chernatony
Contributor: eb™ Research Team
Can Online Anti-Brand Communities Devalue Sponsorship Engagements? Findings From A Mixed Methods
The internet has given rise to anti-brand communities which are forming around common aversions toward brands. We illuminate this phenomenon in the context of social networking sites and consider Read More »
Author: Bastian Popp, Claas Christian Germelmann, Herbert Woratschek
Contributor: eb™ Research Team
The Ant And The Grasshopper: Understanding Personal Saving Orientation
Asset building and wealth creation lead to sound financial health. At the heart of this process is the role of saving. If we can understand factors resulting in good saving behaviors, we can develop Read More »
Author: Nancy Wong, Leona Tam, Sunyee Yoon, Utpal Dholakia
Contributor: eb™ Research Team
The Impact Of Brand Strength On Consumers’ Reactions Towards E-WOM
Prior research has demonstrated a strong influence of eWOM on consumers. However, it is not known whether individuals react differently to eWOM when it concerns a strong brand rather than a weak Read More »
Author: Alexander Mafael, Sabrina Gottschalk, Henning Kreis, Alexandra Deckert
Contributor: eb™ Research Team
Which One Was First? The Impact Of The Purchase Order On The Sunk-Cost Effect
The impact of sunk costs on decision making is well researched in a variety of disciplines. Yet, we argue that previous studies may have overestimated the effect strengths by not accounting for the Read More »
Author: Lennart Straus, Thomas Robbert, Stephan Roth
Contributor: eb™ Research Team