Linking Strategy-As-Practice Knowledge And Multi-Stakeholder Brand Meaning Co-Creation: Insights
In this paper, we adopt a strategy-as-practice perspective and establish a link to the practices of brand meaning cocreation. We contribute empirical insights gained in the context of a small, Read More »
Developing A Comprehensive Business Sustainability Index Based Upon The Triple Bottom Line (TBL)
It is imperative that all organisations should become sustainable over the long-run, but many are not familiar with these practices and the impact thereof. Various efforts have been made to develop Read More »
Author: Daniel Petzer, Göran Svensson, Nils Høgevold, Carmen Padin, Hb Klopper, Carlos Ferro
Contributor: eb™ Research Team
Consumer Dominant Semiotics: Aspects Of An Emerging Marketing Paradigm
Extant research has established consumer dominance as a significant phenomenon in contemporary marketing. Theoretical groundwork has convincingly argued for a distinctive consumer dominant paradigm. Read More »
Service Transition: A Viable Option For Manufacturing Companies With Declining Financial
Manufacturers place increasing emphasis on services. while many firms have started their service maneuver in reaction to declining financial performance, theory argues that strategic change processes Read More »
Author: Andreas Eggert, Christoph Thiesbrummel, Eva Muenkhoff
Contributor: eb™ Research Team
The Role Of Certification In Seller-Reseller Relationships: A Critical Evaluation Through The Lens
The certification of resellers is prevalent in the information and communication technology (ICT) sector. Certification is a mechanism employed by suppliers to provide credibility and ensure Read More »
Author: Chris Storey, Canan Kocabasoglu-Hillmer, Sinead Roden, Ko de Ruyter
Contributor: eb™ Research Team
B-To-B Solution Provision: An Empirical Investigation Of Performance-Related Outcomes
Offering B-to-B ‘customer solutions’ has been associated with positive outcomes for suppliers. Yet, empirical evidence documenting such claims has not been established. The literature is also Read More »
Author: Mariachiara Restuccia, Renaud Legoux, Ulrike de Brentani
Contributor: eb™ Research Team
The Role Of Buying Center Members’ Individual Motivations For The Adoption Of Innovative Hybrid
This paper investigates the adoption of innovative hybrid offerings in the case of battery electric vehicles (BEVs) in corporate fleets. In an exploratory research using depth interviews with 16 Read More »
How Employees’ Distance To Headquarter Affects The Influence Of Internal Vs. External
This study examines the effect of internal and external communication on commitment and brand behavior of employees. The authors propose that distance to headquarter moderates the impact of internal Read More »
Author: Sven Henkel, Dennis Herhausen, Philipp Scharfenberger
Contributor: eb™ Research Team
The Development Of An Integrated Corporate Communication Scale: Validation And Reliability
This paper aims to conceptualise Integrated Corporate Communication (ICC) as a multidimensional concept and to develop and validate a scale for its measurement. Based on an extensive literature Read More »
Author: Lucia Porcu, Salvador Del Barrio-García, Philip J. Kitchen
Contributor: eb™ Research Team
Sponsorship And Ambush Marketing Effectiveness: A Field-Experimental Analysis Of Print And Online
With rising sponsorship expenditures every year, marketing practice has an essential need for information of sponsorship effectiveness. Traditional sponsorship is becoming increasingly threatened by Read More »