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  • 06/03/2014

    Individual Motives and Collective Experiences of Ethical Consumption. the Case of Ethical Purchasing Groups in Italy

    Different types of ethical collective communities (e.g., Community-Supported Agriculture, New Consumption Communities) have recently arisen, especially in the food sector. This study aims to develop

    06/03/2014  •   Ethical Lifestyle  
  • 06/03/2014

    Persuasion Knowledge, Alcohol Consumption and Event Sponsorship

    This paper examines the impact of event sponsorship by alcohol companies on participants’ perceptions of the events and their intentions to drink. Sponsorship is gaining importance, as companies

    06/03/2014  •   Advertising to children  
  • 06/03/2014

    Conditions for Service Customization: A Configurational Perspective on Employee Adaptive Behaviors

    The provision of customized products and services is a major challenge for firms in various industries. This article aims to improve understanding of workplace conditions stimulating frontline

    06/03/2014  •   Employment Standards  
  • 06/03/2014

    A Multilevel Investigation into the Impact of Servicescapes on the Service Encounter

    The majority of studies on servicescapes focus on the customer side neglecting the important impact on the employee side. Furthermore, no study has ever empirically validated the notion that service

    06/03/2014  •   Employment Standards  
  • 06/03/2014

    Contextual Factors and the Goal Orientations of Service Employees: The Role of Marketing Controls

    Past research has identified several personal characteristics with an influence on goal orientations. However, the contextual variables that influence employees’ goal orientations remain

    06/03/2014  •   Human Resources Management  
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