Some technologies are quickly supplanted by innovations, yet others continue co-existing with new technologies. Why? A new technology becomes a substitute only when consumers disadopt the incumbent
Literature on innovation mainly focuses on the early adopters. The first step to involve the late adopters in the process of innovation is to identify them. With this aim, we conduct two studies and
Recent innovation of service systems based on mobile networks span purposes such as communication (e.g., Snapchat), payment (e.g., Google Wallet) or couponing (e.g., SpotAd). These services are
Using field and laboratory studies, we examine prosocial decision making for crowdfunding social ventures. Our results reveal that for prosocial choices, the relationship between number of options
This research aims at investigating the effect of identity transition on consumer behavior. Indeed, despite marketing literature recognizes that identity changes over time (for instance when one gets