Cause-related marketing (CrM) is an increasingly applied marketing tool where the product purchase leads to a target-oriented donation regarding a designated cause promoted on the product by label.
Current thinking in regional development has been incredibly productive and led to a plethora of empirically-derived ‘big’ concepts and theories. These grand ideas embody the geographies of a
Some theoretical concepts related to the concept of "Corporate Social Responsibility" are considered. Based on a review of the literature on the topic, the main areas of corporate social