Purpose – In today's world, with the awareness of consumers, corporate social responsibility activities have gained importance and these activities have begun to be used as an element of
This paper develops a theory of strategic corporate social responsibility responses, by drawing on the analogy of biological species-level adaptations of camouflage and courtship found in the natural
Today, digital technologies are being routinely incorporated within most companies' marketing strategies, and ongoing advancements mean that marketers are increasingly challenged as to which ones to
The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth