We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment
As scientific consensus points to an environmental crisis, many industry campaigns downplay the industry's environmental impacts while publicizing adverse effects to the economy that may result from
Cause-related marketing (CrM) is an increasingly applied marketing tool where the product purchase leads to a target-oriented donation regarding a designated cause promoted on the product by label.
Current thinking in regional development has been incredibly productive and led to a plethora of empirically-derived ‘big’ concepts and theories. These grand ideas embody the geographies of a
Some theoretical concepts related to the concept of "Corporate Social Responsibility" are considered. Based on a review of the literature on the topic, the main areas of corporate social