In a competitive environment in Taiwan, not-for-profit organisations (NPOs) seek to differentiate themselves from other NPOs. Brand improves the internal functions and competitiveness of these NPOs;
This research paper focuses on the controversy whether corporate social responsibility (CSR) has an influence on employer attractiveness and to what extent the cultural background and individual
Investigating the emotions elicited by a product considering only its sensory characteristics or both its sensory characteristics and packaging/branding can give a deeper insight into product
Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one
The textile and clothing industry is undergoing a sustainability transition, pushing related businesses to adapt to circular economy (CE) models, such as recycling and reuse. This shift has been