This study aims to examine the impact of customer ethical perception on brand value co-creation in online transportation services through the role of serial mediation of customer-brand
Research background: Globalization and the processes associated with it are reflected in the constant changes taking place in the market and affect its individual participants, among whom we also
Youth violence is one of the most important social problems in Guatemala, Honduras and El Salvador. The expansion of youth gangs has been confronted by the governments of these nations through the
In her dystopian novel The Handmaid’s Tale, Margaret Atwood gives voice to the importance of both context and experience in making sense of thought and action: “Context is all; or is it ripeness
The aim of this study is to reveal the extent to which the concept of sustainable corporate brand, which is formed by corporate sustainability and corporate brand integration, is applied based on the