In the rapidly evolving airline industry, characterized by intense competition and shifting consumer expectations, understanding and predicting consumer behavior has emerged as a strategic
This study investigates the role of servant leadership in promoting ethical behavior in organizations, by comparing its impact between nonprofit and commercial organizations. Through a systematic
The global business landscape is rapidly evolving, marked by increasing interconnectivity and complexity. A deep understanding of international business environments becomes paramount as companies
This study investigates the latest trends and practices in sustainable fashion in Türkiye. Focusing on the top three fast fashion brands in the country, the study aims at examining how these brands
This study explores the importance of green public relations activities and environmental activism within the framework of the concept of sustainability. Limitation of resources, excessive