Ethical Brand logo
Categories
  • LATEST
  • 2018

    The circular economy: A broader perspective for rural areas

    The circular economy refers to a development strategy that allows economic growth by optimising the use of natural resources, minimising environmental pressures, transforming supply chains and

    2018  •   Trade Policy  
  • 2018

    Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being

    Income inequality negatively impacts people’s subjective well-being, social relationships, and health (e.g. Alesina et al. 2004; Oishi et al. 2011; Oshio and Kobayashi 2010). Different mechanisms

    2018  •   Economic Empowerment  
  • 2018

    The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews

    Online reviews often exhibit less consensus, wherein reviewers disagree on aspects of product performance. Research on the effect of review consensus exhibits mixed results (e.g., Zhu and Zhang

    2018  •   Product Quality  
  • 2018

    Rituals Enhance Self-Brand Connection: The Role of Time Perception

    “Twist, Lick, Dunk!” Although Oreo has never explicitly recognized these three special actions as a brand ritual, it does educate consumers to perform a series of fixed and sequential behaviors

    2018  •   Marketing  
  • 2018

    Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?

    Premium promotion, which is widely adopted by retailers, involves offering a free product or service to consumers if they purchase certain products and services (D’Astous and Jacob 2002). Previous

    2018  •   Marketing  
  • ‹
  • 1
  • 2
  • ...
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • ...
  • 348
  • 349
  • ›

Ethical Brand footer

Ethical Brand Foundation Facebook Instagram LinkedIn Pinterest Threads YouTube

The eb™ symbol is a trademark of the Ethical Brand Foundation

© 2013-2026. All rights reserved.

Community

  • Home
  • Social Network
  • Academic Journal
  • Support

Legal

  • Terms of Use
  • Privacy Policy
  • AI Policy
Ethical Brand Foundation Facebook Instagram LinkedIn Pinterest Threads YouTube

The eb™ symbol is a trademark of the Ethical Brand Foundation

© 2013-2026. All rights reserved.

Are you an Contributor or an Author?

Contributor Author

If you don't have an account yet, create one now!
Forgot Password?

If you have an account, click here to log in.

Please upgrade your account to view more articles


Please upgrade your account to download documents.


To download documents, please log in.
If you don't have an account yet, create one now!