The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced
In the context of the implementation of the 2030 Agenda for Sustainable Development, which encompasses the Sustainable Development Goals (SDGs),mainstreaming means the landing of the Agenda at the
Nowadays CSR is very critical concept to businesses in every industry and around the world. It affects almost everything companies do. Companies are spreading to international market more easily,
The purpose of this research is to understand NZ customers perceptions of brand trust and trusted brand endorsements. Readers Digest (RD) is a U.S. based magazine with one of the highest monthly
Introduction: Although boycotting campaigns have been recently increasing, limited academic research has been focused on the antecedents of consumers’ participation. Research objective and tasks: