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  • 06/03/2014

    Taking Sides - How Service Frontline Employees Choose Between Their Company and Their Customers in Role Conflict Situations

    Role conflict is a highly salient theme in the literature on service frontline employees. Despite this, we still know little about how frontline employees decide which side to favor when faced with

    06/03/2014  •   Customer Service  
  • 06/03/2014

    The Role of Perceived Employee Emotional Competence in Healthcare Services

    The purpose of this study is to examine how healthcare clients’ perceptions of employee emotional competence (EEC), influences satisfaction and loyalty, specifically the role of rapport and trust

    06/03/2014  •   Employment Standards  
  • 06/03/2014

    It is All About the Perceived Consistency of the Retail Marketing Instruments When Creating a Strong Retail Brand

    This article addresses how the perceived consistency of different retailer attributes affects customer-based retail brand equity when considering retailers as brands. It investigates the antecedents

    06/03/2014  •   Marketing  
  • 06/03/2014

    Linear and Non-linear Effects of Price and Non-price Related Antecedents on Retailers’ Price Image

    Retailers’ pricing has become one of the most important topics for profitability as they are operating on razor-thin margins. A key problem is to understand how customers perceive retailers’

    06/03/2014  •   Marketing  
  • 06/03/2014

    The Color of Money - Towards the Influence of Payment Methods and Basket Price Judgments on the Overall Store Price Image

    Prior research has investigated the effect of cash and card payments on consumer behavior, but the growing trend of payment with a mobile device hasn’t been considered in the literature so fare.

    06/03/2014  •   Marketing  
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