Considering that novelty increases information processing but decreases perceived believability as well, we conducted a cross-national study in three countries (France, UK, and USA) to examine the
Advertisers choose among different ad claims when framing messages about new entrants. This paper proposes that different claims evoke different memory structures (semantic vs. episodic), and that
This exploratory work focuses on the consumer’s responses to the effect of advertising for preannounced products and tries to extend the model of Dahlen et al., (2011) by analysing the possible
This research investigates the impact of sensorimotor perceptions in wellness settings on tourists’ cognitive and behavioral responses. We introduce re-experience, a cognitive measure that captures
Literature emphasizes the role of emotional experiences in tourism services. In addition, customers’ value expectations are rather high when it comes to their leisure time and utilization of