In today’s growing tourism industry we need to understand what makes a destination more attractive and therefore more competitive. The aim of the present study is to define key factors of
Researchers have recently begun to investigate the emotional reactions that lead to consumer boycotts and have suggested moral outrage as a key emotion. This paper extends our understanding of
Ethics reveals to be a growing area of interest in business literature. Based initially on a cognitive-developmental approach, ethical decision making has progressively been understood as a
Research on moral behavior has emphasized the role of emotions as a constitutive part of moral identity. This paper aims to describe the emotional self of responsible consumers, by identifying the
User generated content (UGC) is an important diagnostic of consumer response. This study analyzes the impact of offline television advertising on UGC using a dynamic difference in difference