Although mobile-related technologies are widely accepted in today’s society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. Throughout this paper
This paper aims to map distinctive mobile technology values. In doing so this paper uses empirical data given by users who engage with mobile technology on both personal and professional levels.
The rapid growth of mobile technology among the world’s population has led many companies to attempt to exploit mobile devices as an additional sales tool. This study compares the factors that
Mobile services (e.g. smartphone apps) have become an important instrument in company communication and are often introduced as a flanking service to a core service offering – namely a mobile
Own-label brands performance varies enormously across countries, with high penetration in western countries but limited success in Eastern countries. This study investigates the impact of national