The purpose of this paper is to define and enhance the understanding of the lived consumption experience of the concert by means of a particular theoretical approach and a methodological approach
Although the practice of deceptive packaging is neither new nor unknown, the literature on this issue is very scare. The aims of this research are to discover the extent to which consumers are aware
We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control
There is a growing interest in research regarding the antecedents that impact consumer responses in times of product-harm crises. Still, most of the existing studies seem to, either, focus on
Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere