This research conceptualizes three dimensions of consumer’s perceived green value and investigates its direct relationship with purchase intentions. The research also investigates the mediating
Green marketing is largely concerned with resources conservation and the development of environmentally friendly strategies (Oyewole 2001). Past research has examined the attitudes and behaviours
Recent service research has paid increasing attention to the effect that emotions displayed by service employees have on customer hedonic well-being. However, fairly little is known about contextual
This research differentiates between social support received by experienced and novice service users at success and failure times of the service experience and examines their differential effects on
This study takes a look at critical incidents occurred in service encounters as experienced by the customers. This is done by analyzing word-of-mouth communications on a forum for public opinion