Empirical research on the performance effects of combining rational and intuitive approaches in making new product idea evaluation (IE) decisions is lacking. This research, therefore, empirically
Social Media provides consumers with easy tools to express love or hate for brands, including online deal sites (e.g. Groupon). Tracking, understanding and reacting to such social media sentiment
Asset building and wealth creation lead to sound financial health. At the heart of this process is the role of saving. If we can understand factors resulting in good saving behaviors, we can develop
The impact of sunk costs on decision making is well researched in a variety of disciplines. Yet, we argue that previous studies may have overestimated the effect strengths by not accounting for the
Little is still understood about the actual in-store purchase process. Here, we report that prior ad exposure affects in-store decision-making. By using mobile eye-tracking and electroencephalography