One Hundred Years Of Authoritarian Practices: United Fruit And Its Banana Plantation Workers
The statist focus of comparative politics has withheld from view the ability of powerful actors such as transnational corporations to engage in authoritarian practices on their own initiative, in Read More »
The Sustainable Future Of The Fashion Industry
Sustainable development is development that meets the needs of current generations without compromising the ability of future generations to meet their own needs. Sustainable fashion implies ethics, Read More »
A Decade Of Marketing Analytics And More To Come: JMA Insights
The Journal of Marketing Analytics was created in 2013 by Palgrave Macmillan from the merger of the Journal of Targeting, Measurement, and Analysis for Marketing (20012012) and the Journal of Read More »
The Impact Of Customer Engagement On Brand Loyalty: The Mediation Roles Of Brand Attachment And
This study explores the influence of brand love and brand experience on customer engagement and then the influence of customer engagement on brand loyalty directly or mediated by brand attachment and Read More »
Make “Incongruent” To Be “Excellent”: Fluid Compensation In Extremely Incongruent New
Under fierce market competition, firms are accelerating the pace of product innovation, which may bring extremely incongruent new products. Generally, consumers are unfamiliar with extreme Read More »
Author: Xionghui Leng
Contributor: You Chen, Xinyu Song, Xiaoyu Zhou, Xi Li eb™ Research Team
Corporate Reputation And Collective Crises: A Theoretical Development Using The Case Of Rana Plaza
Banking scandals, accounting fraud, product recalls, and environmental disasters, their associated reputational effects as well as company response strategies have been well reported in the Read More »
Sustainable Development Goals And Inclusive Development
Achieving sustainable development has been hampered by trade-offs in favour of economic growth over social well-being and ecological viability, which may also affect the sustainable development goals Read More »
An Examination Of Korean Consumers' Sentiments Toward Technology-Based Business Practices
Ethics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the Read More »
Revealing Doctors' Prescribing Choice Dimensions With Multivariate Tools: A Perceptual Mapping
This article explores the use of multivariate techniques to build perceptual maps that show the perceived competitive positions of a set of ethical drugs. The data were drawn from a commercial panel Read More »
Author: Carlos Monteiro, Luis Tadeu Almeida, Sally Dibb
Contributor: eb™ Research Team
Integrating Ethical Brands Into Our Consumption Lives
This paper considers the integration of ethical brands into mainstream consumption choices. After examining the growth and success of ethical brands within the last few years, the paper considers the Read More »
Author: ISABELLE SZMIGIN, MARYLYN CARRIGAN, DEIRDRE O’LOUGHLIN
Contributor: eb™ Research Team