An Integrated Framework To Understand How Consumer-Perceived Ethicality Influences Consumer Hotel
This study aims to examine the influence of consumer-perceived ethicality of a hotel brand on customer brand loyalty through the customer identification with the brand, considering the mediating role Read More »
Integrating Identity, Strategy And Communications For Trust, Loyalty And Commitment
Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders Read More »
Author: Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen, Mohammad M. Foroudi, T.C. Melewar
Contributor: eb™ Research Team
When Are Consumers Motivated To Connect With Ethical Brands? The Roles Of Guilt And Moral Identity
This research adds to the growing literature on what draws consumers to ethical brands. Findings from three studies demonstrate that guilt motivates consumers to connect with ethical brands, Read More »
Mandating Socially Responsible Behavior
Management theory and practice are facing unprecedented challenges. The lack of environmental sustainability, the increasing inequity and the continuous decline in societal trust pose a threat to Read More »
Author: Michael Pirson, Yuliya Komarova, Lerzan Aksoy
Contributor: eb™ Research Team
UNIVERSAL HUMAN VALUES (UHV) OF FMCG COMPANIES IN SHAPING BRAND EQUITY: A QUANTITATIVE STUDY OF
A shift has emerged in the relationship between brands and consumers. Today, people prefer to purchase product items not solely based on functionality, but rather with brands that resonate with their Read More »
THE ROLE OF ETHICAL BUSINESS BEHAVIOUR AWARENESS IN CONSUMER SPORTS SUPPLEMENT PURCHASE INTENTIONS
The gap between ethical purchase intentions and ethical purchase behaviour is well-documented. Although this gap can be bridged by increasing the level of awareness among consumers with regards to Read More »
The Price Of Good Welfare: Does Informing Consumers About What On-package Labels Mean For Animal
Public concern for farm animal welfare is growing. However, high welfare purchases require consumers to make sense of often confusing labels. This study aims to investigate consumers' preferences for Read More »
Author: Amelia Rose Cornish
Contributor: Donnel Briley, Bethany Jessica Wilson, David Raubenheimer, David Schlosberg, Paul Damien McGreevy eb™ Research Team
Linking Corporate Logo, Corporate Image, And Reputation: An Examination Of Consumer Perceptions In
This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the Read More »
Author: Pantea Foroudi, T.C. Melewar, Suraksha Gupta
Contributor: eb™ Research Team
ANALISIS PENERAPAN ETIKA BISNIS PADA PT PLASTIK XYZ
Etika menjadi pembahasan yang penting. dalam kegiatan bisnis saat ini, bahkan etika menjadi pusat sorotan bisnis. kontemporer. Etika bisnis ialah studi yang mempelajari moral yang baik. dan tidak, Read More »
Ethical Consumerism In Emerging Markets: Opportunities And Challenges
Despite the economic, social, and environmental importance of emerging countries, most existing research into ethical consumerism has focused on developed market contexts. We introduce this Special Read More »
Author: Smirti Kutaula, Alvina Gillani, Diana Gregory‑Smith, Boris Bartikowski
Contributor: eb™ Research Team