The Dark Side Of Stakeholder Reactions To Corporate Social Responsibility: Tensions And
With a review of literature on corporate social responsibility (CSR) and its micro-level impacts, this article proposes an integrative framework to map undesirable relational outcomes of CSR Read More »
Author: François Maon, Joëlle Vanhamme, Kenneth De Roeck, Adam Lindgreen, Valérie Swaen
Contributor: eb™ Research Team
The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions,
Consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and post-consumption aspects of consumer Read More »
Author: Jeffrey S. Hess, Lynn E. Metcalf, Jay Singh, Jeffrey Danes
Contributor: eb™ Research Team
Idol Worship: How Does It InfluenceFan Consumers’ Brand Loyalty?
The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many Read More »
Author: Libin Chen
Contributor: Guanhong Chen, Shuxu Ma, Shuo Wang eb™ Research Team
The Peripheries Of Omnivorousness: Vegetarian Canteens And Social Activism In The Early
Unlike the British, American, or Central European vegetarian movements, which emerged in the nineteenth century, organized vegetarianism did not emerge in the Russian Empire until the turn of the Read More »
Corporate Social Responsibility And Corporate Foundations In Building Responsible Brands
This article analyzes corporate brand management in companies that enforce a policy of corporate social responsibility (CSR) while also operating a corporate foundation that shares the same company Read More »
INFLUENCER QUALITY IN PROMOTING PERSPECTIVES PRODUCTS
Influencers holds an important role in product marketing due to the growth of internet and social media users in Indonesia as well as the increasing economic value of the e-commerce sector and has Read More »
Author: Mita Fransiska, Irmawan Rahyadi, Olivia Priskha Dewi, Almira Danella Azzahra, Dhea Amelia Irawan
Contributor: eb™ Research Team
Developing A Corporate Social Responsibility Strategy In India Using The SA 8000 Standard
In todays global markets, issues related to Corporate Social Responsibility have greater importance on business performance, and international standards are dened as tools for companies to Read More »
Global Health Policy In Sustainable Development Goals
Sustainable Development Goals (SDGs) represent global policy goals in contrast toMillenium Development Goals (MDGs), which had developmental focus. This is theglobal potential of SDGs for global Read More »
Beef Meat Preferences Of Consumers From Northwest Italy: Analysis Of Choice Attributes
In this research the importance of several choice attributes of beef for Piedmontese consumers was examined. The survey was conducted on a sample of consumers in sixteen meat stores in Piedmont, Read More »
Author: Stefano Massaglia, Valentina Maria Merlino, Danielle Borra, Vincenzo Girgenti, A. Dal Vecchio
Contributor: eb™ Research Team
Confronting Farmer Suicides In India
This article translates the realities and life worlds that encircle agrarian distress in India by mapping multiple affective responses from Indias middle classes to farmer suicides. Highlighting Read More »