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Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy Read More »
In this paper are presented some research results of the project "Analysis of the L.I.O.P. impact on the sustainable development of Romania". Romania, in partnership with the EU and the European Read More »
According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand Read More »
There are competing narratives about artificial intelligence’s impact on inequality. Some argue AI will exacerbate economic disparities, while others suggest it could reduce inequality by primarily Read More »
The industrials sector accounts for 25% of global carbon dioxide (CO2 ) emissions (IEA, 2022b). It comprises many sub-sectors, including manufacturing, petrochemicals, steel and iron, and Read More »
Unabated combustion of all the present fossil fuel reserves will emit three times more carbon dioxide (CO2 ) emissions than the remaining carbon budget for 2 C of global warming, pushing temperatures Read More »
The objective of this study is to examine a multi-dimensional modified conceptual model based on stakeholder theory & previous literature. The work represents an attempt to evaluate the Read More »
Brand loyalty, that is, a consumers propensity to purchase a product or a brand continuously, is one factor that can be used to increase a companys profits. Initially, consumers may do some Read More »
This paper seeks to evaluate the pedagogy of ethics instruction at Ashesi University College with an aim of recommending methods to adopt from the perspective of alumni of Ashesi University to Read More »
The terms of sustainable development, corporate social responsibility, and the concept of company stakeholders are well known, and their definition has been widely used in the literature of Read More »