The High-Performance Heuristic: Developments In The Psychology Literature
Heuristics is a widely disseminated concept in marketing. Heuristic processes are usually associated with low involvement decisions and sub-cognitive choice processes. There is an almost universal Read More »
Consumption Is Production. Home Made Pasta In Italy: The Object, The Self, The Others
Pasta has a long tradition in many cultures: in Italy, China, the Middle and the far East ordinary people prepare pasta out of a dough made of flour and water. In given conditions they do it on a Read More »
How The Attractiveness Of The Context Influences Perceived Product Attractiveness: The Role Of
Research has examined the determinants of product attractiveness. However, prior studies have neglected the context, in which products are presented. Drawing on social cognition theory, we examine Read More »
Author: Benedikt Schnurr, Alexandra Brunner-Sperdin, Nicola Stokburger-Sauer
Contributor: eb™ Research Team
Phonetic Symbolism Effects On Consumer Evaluations Of Spokesperson Characteristics
This study investigates the effect of phonetic symbolism on consumer evaluations of abstract spokesperson characteristics, namely, friendliness, masculinity and attractiveness. Two between subjects Read More »
Author: Jasmina Ilicic, Stacey Baxter, Alicia Perkins
Contributor: eb™ Research Team
Comparative Advertising’s Novelty And Persuasion Outcomes: Insights From France, United Kingdom
Considering that novelty increases information processing but decreases perceived believability as well, we conducted a cross-national study in three countries (France, UK, and USA) to examine the Read More »
Author: Christian Dianoux, John Ford, Jean-Luc Herrmann, Jeryl Whitelock, Dan Alex Petrovici
Contributor: eb™ Research Team
Same Message, Different Ad Framing: The Moderating Role Of Need For Cognition
Advertisers choose among different ad claims when framing messages about new entrants. This paper proposes that different claims evoke different memory structures (semantic vs. episodic), and that Read More »
Author: Lars Erling Olsen, Samuelsen Bendik Meling, Tarje Gaustad
Contributor: eb™ Research Team
Effects Of Advertising For Future Products On The Consumer’s Attitude
This exploratory work focuses on the consumer’s responses to the effect of advertising for preannounced products and tries to extend the model of Dahlen et al., (2011) by analysing the possible Read More »
Post-Consumptive Experience Of Wellness & Spa Tourism – How Re-Experiencing The Past Promotes
This research investigates the impact of sensorimotor perceptions in wellness settings on tourists’ cognitive and behavioral responses. We introduce re-experience, a cognitive measure that captures Read More »
Author: Bernd Frederik Reitsamer, Mathias C. Streicher, Karin Teichmann
Contributor: eb™ Research Team
Emotional Experiences And Value Perception In Tourism Services: A Phenomenological Exploration
Literature emphasizes the role of emotional experiences in tourism services. In addition, customers’ value expectations are rather high when it comes to their leisure time and utilization of Read More »
I Feel Good! Destination Attractiveness And Travelers’ Emotional Responses: An Empirical Study In
In today’s growing tourism industry we need to understand what makes a destination more attractive and therefore more competitive. The aim of the present study is to define key factors of Read More »
Author: Alexandra Brunner-Sperdin, Bernd Frederik Reitsamer
Contributor: eb™ Research Team