Gen Z’s Perception Of Gender-Inclusive Brand Authenticity And Its Impact On Brand Trust In The
The increasing significance of Gen Z as a consumer segment is redefining Nigeria’s fashion industry, particularly within digitally active urban spaces. More than ever, Gen Z consumers judge brands Read More »
Eradicating Poverty Beyond Growth
The dominant approach to the fight against poverty relies on increasing the aggregate output of the economy (measured as the gross domestic product), combined with post-market redistribution through Read More »
Practices Of Corporate Social Responsibility In The UAE Banking Sector: An Assessment
There is a conspicuous lack of research on Corporate Social Responsibility (CSR) practices undertaken in the United Arab Emirates, more so in the banking sector. This paper attempts to fill the gap Read More »
Does Experience Lead People To Buy? The Formation Of Brand Loyalty Using The Theory Of Love On
This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362 Read More »
Author: Bertina Sjabadhyni, Martina Dwi Mustika, Kinanti Alvani Pane, Deepraj Kaur, Alvin Eryandra
Contributor: eb™ Research Team
Surf's Up: Work, Life, Balance And Brand In A New Age Capitalist Organization
This paper reframes the notion of work/life balance through analysis of branding and the immaterial labour process in a "new age capitalist" organization. The company does not manufacture material Read More »
Reuters Institute Digital News Report 2
This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's Read More »
Author: Nic Newman, Richard Fletcher, Craig T. Robertson, Amy Ross Arguedas, Rasmus Kleis Nielsen
Contributor: eb™ Research Team
Role Of Ethical Marketing In Driving Consumer Brand Relationships And Brand Loyalty: A Sustainable
This research is focused on studying the impact of ethical marketing practices on value- adding product sustainability and customer brand relationship sustainability. It further investigates the Read More »
Author: Muhammad Tanveer, Abdul-Rahim Ahmad, Haider Mahmood, Ikram Ul Haq
Contributor: eb™ Research Team
From Economy Of Occupation To Economy Of Genocide
In the present report, the Special Rapporteur on the situation of human rights in the Palestinian territories occupied since 1967 investigates the corporate machinery sustaining the Israeli Read More »
Author: Special Rapporteur on the situation of human rights in the Palestinian territories occupied since 1967
Contributor: eb™ Research Team
Introducing Integrated Hybrid Communication: The Nexus Linking Marketing Communication And
Purpose This study aims to investigate how marketing communication (MC) and nascent corporate communication (CC) strategies are juxtaposed in the small- and medium-sized enterprise (SME) setting. Read More »
Author: Sharifah Faridah Syed Alwi, John M.T. Balmer, Maria-Cristina Stoian, Philip J. Kitchen
Contributor: eb™ Research Team
The Political Dynamics Of Sustainable Coffee: Contested Value Regimes And The Transformation Of
The global coffee sector has seen a transformation towards more sustainable forms of production, and, simultaneously, the continued dominance of mainstream coffee firms and practices. We examine this Read More »
Author: David Levy, Juliane Reinecke, Stephan Manning
Contributor: eb™ Research Team