Balancing A Hybrid Business Model: The Search For Equilibrium At Cafédirect
This paper investigates the difficulties of creating economic, social, and environmental values when operating as a hybrid venture. Drawing on hybrid organizing and sustainable business model Read More »
CSR Activities And Their Impact On Brand Value In Food Enterprises In Slovakia Based On Foreign
This paper highlights the activity of corporate social responsibility (CSR) and its impact on brand value in food enterprises with and without foreign participation in Slovakia. Attention has been Read More »
Author: Radovan Savov, Ingrida Košičiarová
Contributor: Zdenka Kádeková, Katarina Valaskova eb™ Research Team
Integrated Organizational Communication, Corporate Marketing And Corporate Branding: An Analysis
Organizations live a marketing and communicative conflict. In addition to the globalized market, there is a consumer demand for cheaper, more accessible and utilitarian products. There is also the Read More »
Author: Andréa Virgínia CAVALCANTE, Jean Charles ZOZZOLI, Sara Sterfany de VASCONCELOS
Contributor: eb™ Research Team
...And Who Sewed Your Clothes? : Alienation In The Time Of Division Of Labour – A Marxist
This thesis deals with questions of Marx’s concept of alienation in regards to the semi-aware state of it in contemporary society. In the fashion industry, one of the most globalised businesses, Read More »
Business Ethics In The Age Of Algorithmic Surveillance: A Study Of Facial Recognition Companies´
This research is a quantitative content analysis of 16 FRT providers' websites, documents, social media posts, and news coverage from 2018 to April 2023. The aim is to examine the level of companies' Read More »
HUMAN CAPITAL: A LEARNING PROCESS ON ENVIRONMENTAL COMMUNITY BY USING THE APPRECIATION INFLUENCE
This study focuses on the learning process by applying the Appreciation Influence Control (AIC) process e to the environmental projects in a community (Define problem, articulate the goals and Read More »
The Infuence Of Ethical Values And Food Choice Motivations On Intentions To Purchase Sustainably
This study examined a three-step adaptation of the Theory of Planned Behaviour (TPB) applied to the intention of consumers to purchase sustainably sourced food. The sample consisted of 137 Read More »
The Impact Of Innovation Capability And Customer Experience On Reputation And Loyalty
This research employs complexity theory to understand the effect of innovation capability and customer experience on reputation and loyalty. In addition, it aims to investigate the contribution of Read More »
Author: Pantea Foroudi, Zhongqi Jin, Suraksha Gupta, T.C Melewar, Mohammad Mahdi Foroudi
Contributor: eb™ Research Team
ChatGPT Is Bullshit
Recently, there has been considerable interest in large language models: machine learning systems which produce human-like text and dialogue. Applications of these systems have been plagued by Read More »
Author: Michael Townsen Hicks, James Humphries, Joe Slater
Contributor: eb™ Research Team
Perceived Altruism In Cause-related Marketing
The purpose of this paper is to analyze how corporate image may mediate the effects of cause-related marketing on consumer behavior, aiming to expand existing literature in the field of corporate Read More »
Author: Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho, Julia Maringoni Lopes
Contributor: eb™ Research Team