Ethical Consumerism And Its Effect On Purchase Decision: Evidence From Fashion Industry Of Pakistan
In recent years, customers increasing awareness of ethical consumption has become increasingly important for the business environment and ones lifestyle. Although it is observed that consumers are Read More »
CSR Image And Customer Satisfaction: The Mediating Role Of Customer Trust And Customer Loyalty
Purpose: This study aims to examine the impact of Corporate Social Responsibility (CSR) image on customer satisfaction in the context of the banking sector of Pakistan. Further, the intervening role Read More »
Author: Saira Irfan, Iram Iqbal, Sumaira Iqbal, Fatima Bashir
Contributor: eb™ Research Team
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Contemporary Icarus: Gustav Von Aschenbach’s Journey Towards The Sun
The point of departure for the reflections contained in this article is the motif of the sun in Tomasz Mann’s Death in Venice. Analysing the presence of the sun in the work turns out to be fruitful Read More »
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust. Therefore, the main Read More »
Investigating Brand Identity Transfer In Brand Experience Through Instore And Online Channels
Purpose: The concept of brand identity has gained increased interest in recent years from both researchers and practitioners. Despite that, there have been no studies so far linking brand identity to Read More »
Author: Natasha Boella, Ieva Gurviciute, Daria Gîrju, Victoria Rocha
Contributor: eb™ Research Team
Two-Stage Decisions Increase Preference For Hedonic Options
When choosing from multiple options, decision-makers may directly choose an option (single-stage decision), or initially shortlist a subset of options, and then choose an option from this shortlist Read More »
Author: Rajesh Bhargave, Amitav Chakravarti, Abhijit Guha
Contributor: eb™ Research Team
THE EFFECT OF PERCEIVED BUSINESS ETHICS ON BRAND PERSONALITY DIMENSIONS & CREATION OF BRAND EQUITY
Due to multi-dimension viewpoints, since decision-making and purchase process are emerging based on the human spirit or internal value of customers, this research seeks to introduce and analyze a Read More »
Author: M. R. Hamidizadeh , M. R. Rezaei, Karimi Alavije
Contributor: eb™ Research Team
Relevance Of Branding In Insurance Sector
In the changing market scenario, insurance companies have realized the inherent value of brands and consider them valuable assets. Brand equity is the value buildup in a brand due to the positive Read More »
Author: Prof. Deepali Singh, Rahul Priyadarshi, Snehal Kannaujia, Puneet Kumar
Contributor: eb™ Research Team
AN EVALUATION ON CREATING SUSTAINABILITY AWARENESS THROUGH SPONSORSHIP ADVERTISEMENTS FROM A
The corporations, as of brands, strive to fulfill their responsibilities in the eyes of their stakeholders via various means and act to strengthen their images and improve their reputations. Read More »
Three-Pillar Sustainability And Brand Image: A Qualitative Investigation In Thailand's Household
Many companies nowadays implement sustainable practices internally, and build brand images that communicate sustainability. However, there are different degrees of sustainability. This study examines Read More »