THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY: EVIDENCE FROM GHANA
Background: Corporate social responsibility has continuously achieved recognition as an active and well-organized marketing strategy in the recent years, but gaps still exist on its understanding and Read More »
Author: Shaibu Salifu, Yvonne K. Saini, Bhekinkosi Moyo
Contributor: eb™ Research Team
Digital On Day 1 Of UNGA80: Technology For Humanity
Welcome to the first daily report from the General Debate at the 80th session of the UN General Debate (UNGA80). Our daily hybrid AI–human reports bring you a concise overview of how world leaders Read More »
The Ethical Consumer And Codes Of Ethics In The Fashion Industry
Sustainability is a central challenge of the fashion industry. In an era where Internet and social networks allow information to spread quickly, more consumers are familiar with the call for ethical Read More »
ETHICAL CONSUMERISM AND THE RISE OF CONSCIOUS BUYING IN THE FMCG SECTOR
Ethical consumerism and the rise of conscious buying have emerged as transformative trends in the Fast-Moving Consumer Goods (FMCG) sector. Increasing awareness of environmental sustainability, Read More »
Author: R. Vijayalakshmi, T.V. Ambuli, M. Manoj Kumar
Contributor: eb™ Research Team
Sensory Brand Experience, Price Insensitivity, And Purchase Intention: Mediating Roles Of Customer
Pakistani retail business focuses on old retailing methods and does not employ innovative retailing concepts. This research aims to show how sensory brand experience affects price sensitivity and Read More »
Author: Dr. Muhammad Ahmad-ur-Rehman
Contributor: Hafiz Salman Asghar, Zahid Hussain, Dr. Sehar Zulfiqar eb™ Research Team
Investigating The Moderating Role Of Religiosity In Consumers Ethical Behavior: A Case Study Of
Background and Objective: Ethics have a high positions in religiousteachings, and today they are considered in consumer behavior. Thepresent study was an attempt to investigate the role moderating of Read More »
Author: Tayebeh Nikraftar, Elahe Hosseini, Meysam Agheli, Mina Moslemi-Kaviri
Contributor: eb™ Research Team
THE MODERATING ROLE OF GENERATION DIFFERENCES DETERMINANT FACTORS OF SUSTAINABLE APPAREL BEHAVIOR
Consumer awareness of the negative impacts of fast fashion has driven a shift towards sustainable apparel. This study aims to understand the determinants of consumer intention to engage in Read More »
Spillover Of Social Responsibility Associations In A Brand Portfolio
Purpose This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity Read More »
THE COMMODIFICATION OF THE DIGITAL BODY: PERSPECTIVES FROM URBAN INDIAN YOUTH ON HEALTH DATA AND
In the digital age, personal health information has become a valuable resource shaped by technology and consumer culture. This study explores how urban Indian youth engage with health and fitness Read More »
IMPACT OF CSR ON HEALTH CARE: AN OVERVIEW
The private sector can play a vital role in upkeep of the public health care system in India through their Corporate Social Responsibility (CSR) funds. As we are aware of the fact that economic Read More »