Intelligent Tool To Prevent Economic Crisis – Fractals. A Possible Solution To Assess The
The research identifies and presents the existence and connections between financial decision, financial performance and fractals patterns. A fractal appears as a geometric object that repeats itself Read More »
Diagnostics Of The Stability States Of Enterprises And The Limits Of Their Tolerance
The concept of sustainable development has become the basis for the study of trends in enterprise development in terms of economic, environmental and social components with the focus on achieving Read More »
Author: Alla KASYCH
Contributor: Marek VOCHOZKA, Yaroslava YAKOVENKO eb™ Research Team
What A Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards
We argue that women's previously documented unresponsiveness to sexual primes when making economic decisions may be a consequence of the specific types of primes that have been used (i.e., visual Read More »
Author: Anouk Festjens, Sabrina Bruyneel, Siegfried Dewitte
Contributor: eb™ Research Team
Revealing Painful Truths: The Impact Of Friends On Self-Report Of Health-Related Behavior
We propose a novel approach utilizing the information among friends in social networks that provides incentives for truthful responding in consumer surveys. In a series of studies, we show that the Read More »
Author: Reto Hofstetter, Christian Hildebrand, Andreas Herrmann, Joel Huber
Contributor: eb™ Research Team
AI- Driven Social Media Monetization Policy And Consumer- Centric Engagement In Digital Marketing
This study explored social media monetization policy in Nigeria as a potential avenue for a new social contract as a digital economy development indicator and entrepreneurship sustainability. By Read More »
Author: David Oyewumi-Taiwo Oyekunle, Okwudili Matthew Ugochukwu, Oluyemisi Adenike Oyedemi, Godwin Nse Ebong, Maria Esegbona-Isikeh Ogheneruona, Amaonwu Onyebuchi, Esther Bunmi Eboesomi, Praise Akinsipe
Contributor: eb™ Research Team
Role Of Ethics In Global Business
Man wants success, since the success of a person in personal, professional, and social life depends on his patterns of communication behavior, the correction of these patterns also plays an essential Read More »
Brand Ethicality Perception And Brand Equity: A Comparative Analysis Of The Global 100 Ranking And
The objective of this study is to analyze whether the brands perceived as ethical are, at the same time, those that have better economic results and a major brand equity. Ethical brands are perceived Read More »
Author: Montserrat Barba Rey, Alicia Blanco-González, Giorgia Miotto
Contributor: eb™ Research Team
Through The Looking Glass: The Factors That Influence Consumer Trust And Distrust In Brands
This paper aims to identify the factors responsible for creating brand trust and brand distrust among consumers. It uses a grounded theory approach to guide the conduct and analysis of 20 Read More »
Author: Carmen Iuliana Mal
Contributor: Gary Davies, Audra Diers-Lawson eb™ Research Team
Corporate Social Responsibility: Playing To Win, Or Playing Not To Lose? Doing Good By Increasing
Incorporating corporate social responsibility (CSR) in the positioning of corporate brands has become widespread. However, CSR initiatives may be suboptimal in their long-term effects if they only Read More »
Author: Johan van Rekom
Contributor: Guido Berens, Mignon van Halderen eb™ Research Team
For 'getting It' : An Ethnographic Study Of Co-operative Schools
The marketisation of the educational sector continues to shape educational provision, policy and practice on a worldwide scale (Apple, 2001; Ball, 2008; Giroux, 2004), ostensibly providing Read More »