Effectiveness Of Social Media Platform: A Perspective Of Customer Purchase Intention Through Social
The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the Read More »
Factors Influencing Choice Of A University By Students In Zimbabwe
This paper discussed factors that influence choice of a university by students in Zimbabwe. A cross-sectional qualitative design involving the use of focus groups is used. The research revealed Read More »
_1711074180.jpg)
Digital Market, Bloggers, And Trendsetters: The New World Of Advertising Law
The importance of digital marketing is continuously growing, at least in the present economic phase. Within this sector, fashion bloggers play a crucial role, which reflects the relevance of fashion Read More »
DO YOU BOTHER WITH THE SOCIAL IMAGE OF A TEA BRAND WHILE LOADING YOUR TROLLEY?
The consumer based empirical study was aimed to evaluate the proposition that Corporate Social Responsibility (CSR) initiatives, if implemented appropriately, may bolster the brand equity of tea Read More »
A Structural Equation Model Of The Factors Influencing British Consumers Behaviour Towards Animal
Results of national and pan-European consumer surveys and the growth in the demand for so-called animal friendly food products suggest that consumers within the European Union show a high level of Read More »
Author: Luiza Toma, Alistair McVittie, Carmen Hubbard, Alistair Stott
Contributor: eb™ Research Team
Seduced By Style: How Instagram Fashion Influencers Build Brand Loyalty Through Customer
This study explores how Instagram fashion influencers build brand loyalty through customer engagement within the framework of sustainable consumption. Grounded in the stimulus–organism–response Read More »
Does Doing Good Do Well? An Investigation Into The Relationship Between Consumer Buying Behavior
Corporate Social Responsibility (CSR) has emerged globally as an important field of study as corporations increasingly recognize the positive consequences of ethical behavior in their business Read More »
Author: Sascha Kraus, Madeleine Cane, Domingo Ribeiro-Soriano
Contributor: eb™ Research Team
Towards A Theory Of Conscientious Corporate Brand Co-creation: The Next Key Challenge In Brand
In this article we chart the evolution of corporate brand management from an organization-centric view based on control to one rooted in a participative cocreated perspective where multiple Read More »
Analysis Of Consumer Behavior In Making Robusta Coffee Consumption Decisions (Case Study At Café
This research aims to determine consumer behavior in making decisions to consume Robusta Coffee. The research location and respondents were determined purposively. There were 45 respondents chosen Read More »
Conceptualizing Trust And Distrust As Alternative Stable States: Lessons From The Flint Water
Despite the universally recognized importance of fostering trust and avoiding distrust in governance relationships, there remains considerable debate on core questions like the relation between Read More »
Author: Joseph A. Hamm, Jennifer S. Carrera, Jenna A. Van Fossen, Kent D. Key, Susan J. Woolford, Sarah B. Bailey, Athena S. McKay, Luther B. Evans, Karen D. Calhoun
Contributor: eb™ Research Team