Does Ethical Image Build Equity In Corporate Services Brands? The Influence Of Customer Perceived
In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order to remain competitive and improve their reputation. Read More »
Author: Stefan Markovic, Vicenta Sierra, Oriol Iglesia, Jatinder Jit Singh
Contributor: eb™ Research Team
FASHIONABLE POLITICS The Discursive Construction Of Ethical Consumerism In Corporate
This thesis investigates the discursive construction of ethical consumerism a notion that encompasses both conscious consumption choices and responsible corporate activities in mediated discourses Read More »
Land-system Science To Support Achieving The Sustainable Development Goals
The United Nations General Assembly adopted the Sustainable Development Goals (SDGs) on25 September 2015. All UN member states signed on to 17 goals with 169 targets that are intended to guide action Read More »
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Overview Of Indicators To Assess On-farm Welfare Of Sheep And Goats
The objective of this paper is to provide an overview of a number of useful indicators to assess on-farm welfare of sheep and goats in commercial systems. Assessing the welfare of production animals Read More »
The Core Value Compass: Visually Evaluating The Goodness Of Brands That Do Good
Brands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must Read More »
Author: Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg, David Hart
Contributor: eb™ Research Team
Learning And Unlearning From Disasters: An Analysis Of The Virginia Tech, USA Shooting And The Lion
Aim: The aim of this paper is to explore whether and how far organisations learn from failures. Methods: The paper reviews the current literature about organisational learning and theories of Read More »
Author: Bianca Shmidt , Sara Hadleigh-Dunn , Ashraf Labib
Contributor: eb™ Research Team
Impact Of Sustainability Reporting On Brand Value: An Examination Of 100 Leading Brands In
The recent sustainability reporting (SR) mandate by the Singapore Exchange has heightened stakeholder awareness and propelled sustainability disclosures. Albeit encouraging, more than half of listed Read More »
When Do Unethical Brand Perceptions Spill Over To Competitors?
We examine whether the unethical actions of marketplace brands (e.g., the Volkswagen emissions scandal) hurt the ethical perceptions of competing brands (e.g., Ford, BMW). Across two studies, we find Read More »
Deconstructing LEGO — The Medium And Messages Of LEGO Play
This book investigates a paradox of creative yet scripted play—how LEGO invites players to build ‘freely’ with and within its highly structured, ideologically-laden toy system. First, this book Read More »
RETHINKING INTEGRATED MARKETING COMMUNICATIONS – THE HOUSEHOLD SERVICES INDUSTRY PERSPECTIVE
This article aims to review the different integrated marketing communication (IMC) tools in a digital context that companies in the field of household services can utilize to manage their brand Read More »