TRANSFORMING BUSINESS THROUGH SUSTAINABLE DIGITAL MARKETING: THE ROLE OF TECHNOLOGY AND INNOVATION
This study explored how sustainable digital marketing strategies, strengthened by technological advancements and innovative practices, influenced consumer behavior and supported business Read More »
Beauty In A Bottle: Package Aesthetics Cues Efficacy Beliefs Of Product Performance
While consumers often shop in outlets with large product assortments, having no prior experience or knowledge to predict a product’s efficacy can pose a significant challenge at the point of Read More »
Author: Aparna Sundar, Theodore J. Noseworthy, Karen A. Machleit
Contributor: eb™ Research Team
THE IMPACT OF EXPERIENTIAL MARKETING ON BRAND COMMITMENT A CASE OF ONGA FOOD SEASONING
Experiential marketing is a strategic approach that focuses on creating immersive and memorable experiences for consumers to foster a strong connection with a brand. The relationship between Read More »
The Effect Chain From Corporate Reputation To Consumer Brand Equity Formation
This study explains the mechanism that leads corporate reputation to product brand equity. We achieve this by introducing a theoretical model based on signaling theory that tests (a) two mediating Read More »
Re-Fashioning Kate: The Making Of A Celebrity Princess Brand
We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the Read More »
Green Consumption And The Theory Of Planned Behavior In The Context Of Post-Megaquake Behaviors In
The purpose of this study is to analyze Japanese consumers' decision-making processes for environmentally friendly products. Using consumers' market and non-market behavior after the Great East Japan Read More »
Author: Sumire Stanislawski, Yasushi Sonobe, Shuji Ohira
Contributor: eb™ Research Team
From Waste To Delicacy – Collective Innovation In Food Disposition Practices Through Blogging
A significant amount of food produced ends up as waste. It has been estimated that up to a half of all food purchased by households is thrown away (Imeche.org 2013). This is alarming from the point Read More »
Author: Elina Närvänen, Nina Mesiranta, Annilotta Hukkanen
Contributor: eb™ Research Team
Emerging Market (Sub)Systems And Consumption Field Refinement
The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualize the development of market systems on a mid-range (or meso-) level; secondly, we spell Read More »
Author: Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
Contributor: eb™ Research Team
Value, Values And Sustainability Corporate Responsibility In Emerging Market Companies
This study examines the level and extent of corporate responsibility (CR) reporting by companies based in emerging markets. Examining a range of data and using original empirical research, it looks Read More »
The Planetary Commons: A New Paradigm For Safeguarding Earth-regulating Systems In The Anthropocene
The Anthropocene signifies the start of a no-analogue trajectory of the Earth system that is fundamentally different from the Holocene. This new trajectory is characterized by rising risks of Read More »
Author: Carl Folke
Contributor: Johan Rockström, Louis Kotzé, Svetlana Milutinović, Frank Biermann, Victor Brovkin, Jonathan Donges, Jonas Ebbesson, Duncan French, Joyeeta Gupta, Rakhyun Kim, Timothy Lenton, Dominic Lenzi, Nebojsa Nakicenovic, Barbara Neumann, Fabian Schuppert, Ricarda Winkelmann, Klaus Bosselmann, Wolfgang Lucht, David Schlosberg, Katherine Richardson, Will Steffen eb™ Research Team