Business Risks In COVID-19 Crisis Dataset Modeling: Regulatory Vs. Marketing Tools Of Risk
The research aims to identify the most promising regulatory and marketing tools for business risk management in the COVID-19 crisis and develop recommendations for improving the practice of these Read More »
Author: Elena G. Popkova
Contributor: Shakhlo T. Ergasheva, Azizkhan A. Tillyakhodjaev, Yokutxon K. Karrieva, Zhanna V. Gornostaeva eb™ Research Team
Circular Economy And Waste In The Fashion Industry
The fashion industry has to play an important role in the path towards sustainability and the circular economy. Indeed, the fashion industry is a sector with a high environmental impact; it involves Read More »
Ethical Brand Perceptions And Their Impact On Brand Loyalty And Brand Choice Intentions: Mediating
In recent decades, with the technological advancements available to customers, companies actions are more transparent than ever and customers are aware of companies that does not meet society's moral Read More »
The Moderating Influences On The Relationship Of Corporate Reputation With Its Antecedents And
Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, Read More »
Author: Raza Ali, Richard Lynch, T.C. Melewar, Zhongqi Jin
Contributor: eb™ Research Team
A Study On Influencing Factors And Challenges Of Ethics In Business In Indian Context
In order to survive and grow in the market, moral values are one thing which must be taken into consideration along with the vision set up by Organization. From a business point of view each and Read More »
Climate Disruption Caused By A Decline In Marine Biodiversity And Pollution
The world has focused on carbon mitigation as the only solution for climate change. This discussion paper considers how marine biodiversity regulates the climate, and the factors that control marine Read More »
Multidimensional Dashboards For Evaluating Strategic Brand Management Processes For Multi-brand
Focusing on digital marketing brand managers have to focus on current and future customer demands and need to find new ways of penetrating into the lives of consumers, offering the right Read More »
An Integrated Model For Building Brand In Food Industry
This paper presents an empirical investigation on the effects of various factors on building appropriate brand in food industry. The proposed study deigns a questionnaire and distributes it among Read More »
Author: Seyed Najomoddin Mousavi
Contributor: Vahid Nasehi Far, Zohreh Dehdashti Shahrokh, Mohammad Taghi Taghavifard eb™ Research Team
Consequences Of Corporate Social Responsibility On Employees: The Moderating Role Of Work
Purpose – The purpose of this paper is to draw on affect social exchange theory and related literatureto develop and test a research model linking employees ’ perception of corporate social Read More »
Author: Zheng He
Contributor: Evans Asante Boadi, Eric Kofi Boadi, Josephine Bosompem, Philip Avornyo eb™ Research Team
The Mediating Role Of Brand Advocacy: Investigating Its Antecedents And Consequences In The Context
Extant literature suggests that opinion leaders promote brand advocacy, an innovative tool for changing organizational culture. A few studies have explored the association between opinion leaders and Read More »