The organizational trust literature relies strongly on the notion of trust and trustworthiness as a calculative cause-and-efect relationship aimed at assessing the advantages and disadvantages
This research investigates how consumers ethical brand perceptions are affected by differentially valenced information. Drawing on literature from person-perception formation and using a sequential,
Purpose The purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows how knowledge and relationships affect
Ethical consumption is a phenomena reflected by consumers all across the world. The issue of sustainable development and sustainable living has the idea of sustainable or ethical consumption at its
Ethical consumption is a phenomena reflected by consumers all across the world. The issue of sustainable development and sustainable living has the idea of sustainable or ethical consumption at its