In the era of Big data, pricing strategies of retail websites are evolving towards online dynamic pricing, which consists in frequent price changes for goods and services in order to maximize sales
The demand of weather-sensitive products, such as refreshing drinks, varies with outdoor temperature. But when temperatures change, retailers lack a framework to adapt marketing mix elements, such as
The demand for weather-sensitive products, such as beverages, ice creams, or chocolate varies with changes in temperature. Yet, retailers lack a framework to adapt the marketing mix elements, such as
Global business requires adapting to local market specificities, including weather conditions. Weather conditions influence sales of weather-sensitive products and therefore are of interest to
This PhD thesis brings together different works on dynamic pricing at the interface of economics, management sciences and political science. The objective of the thesis is twofold: first, to study