Enhanced firm-stakeholder interconnectivity has made the environments they operate in more transparent, giving rise to ethical issues that are not always considered. Ethicality should be a concern
This dissertation investigates two distinct but interrelated phenomena of user innovation and user co-creation in a healthcare context. We explore the role of patients (end users of healthcare
Regarding the existence of different brands in the various fields of consumer products, customers commitment to the brand is an important factor in the success of the product of the brand. The
Adolescence is a crucial stage in a girl's life, shaping her future aspirations and overall development. In India, various government initiatives have been launched to empower adolescent girls and
Jharkhand, a state celebrated for its vibrant cultural heritage, stunning landscapes, and tribal customs, possesses considerable tourism potential. Nevertheless, the industry remains underdeveloped