CSR And Brand Resonance: The Mediating Role Of Brand Love And Involvement
This article examines brand love and brand involvement to explain the relationship between corporate social responsibility (CSR) activity of a firm and brand resonance. Previous studies have only Read More »
Can Ethical Business Strategy Influence Consumers Buying Behavior And Loyalty: Marks And Spencer
The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers buying behaviour Read More »
THE MEDIATING ROLE OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN THE RELATIONSHIP BETWEEN MATERIAL
This paper aims to analyze the mediating role of corporates’ social and environmental responsibility in the relationship between material values, consumer cynicism, and product/ service quality. In Read More »
Does Brand Experience Translate Into Brand Commitment?: A Mediated Moderation Model Of Brand
In today's increasingly competitive and dynamic marketplace, achieving brand commitment is one of the ultimate goals for brands. Considering the heightened importance and relevance of brand's ethical Read More »
Author: Gopal Das, James Agarwal, Naresh K. Malhotra, Geetika Varshneya
Contributor: eb™ Research Team
New Industry On A Skewed Playing Field: Supply Chain Relations And Working Conditions In UK Garment
The UK apparel manufacturing industry, after significant decline, has experienced renewed growth in recent years as many retailers and brands have commenced or increased sourcing from local Read More »
Author: Nikolaus Hammer, Réka Plugor, Peter Nolan, Ian Clark
Contributor: eb™ Research Team
The Organizational Outcomes Of Corporate Social Responsibility: A Review Of The Literature
The literature on corporate social responsibility (CSR) has often highlighted the importance of the organizational outcomes that originate from addressing the concerns of society. This review Read More »
Sustainability In Corporate Communications And Its Influence OnConsumer Awareness And Perceptions:
This paper focuses on the issue of effective web-based corporate sustainability communications to influence consumer awareness and perceptions. Studying the dedicated corporate sustainability Read More »
Penn State's "Success With Honor": How Institutional Structure And Brand Logic Disincentivized
In the wake of the Penn State child sex tragedy, media coverage tended to focus on the individuals involved rather than the corporatized university's economic motivations and the institutional Read More »
International Marketing Strategy For Lush Ltd. In India
This study explores the strategic considerations essential for Lush Ltd., a renowned British cosmetics retailer noted for its fresh, handmade, and ethically driven products, as it considers market Read More »
The Impact Of Influencer Marketing On Consumer Buying Behaviour
Due to the growth of social media in consumers’ daily life, promotion of goods and services shifted from traditional advertisement to digital word of mouth in the form of Influencer Marketing. Read More »