One-page Strategic Plan: The Case Of Aarong Company From Bangladesh
Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a companys customers, suppliers and other stakeholders. Read More »
Author: Yauheniya Sazonenka, Yusuf Ibne Towhid , Dariusz Siemieniako
Contributor: eb™ Research Team
THE MODERATING ROLE OF BRAND REPUTATION ON THE IMPACT OF TECHNOLOGY ATTRIBUTES AND BRAND
The present study aims not only to determine the impact of technology attributes and brand authenticity on functional brand image and the impact of functional brand image on affective brand Read More »
Impact Of Customers’ Perceptions Regarding Corporate Social Responsibility And Irresponsibility
Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases of corporate Read More »
Author: Valérie Swaen, Nathalie Demoulin, Véronique Pauwels-Delassus
Contributor: eb™ Research Team
A Quantitative Study Of Dynamic Pricing And Its Effect On Brand Trust And Consumer Perceived
Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE. Research questions: What Read More »
The Philanthropic Brand? An Exploratory Study Of Consumers’ Perceptions Of Brands Communicating
Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates Read More »
Circular Business Model - Access Based Car Service: A Quantitative Study From Customers Perspective
This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers perspective in Sweden. It is of great importance, for the Swedish companies that are planning Read More »
Sustainability Reporting And Corporate Identity: Action Research Evidence In An Italian Retailing
Cooperatives are now facing the challenges to be competitive in the market, without losing their traditional values of mutuality and democracy. To do that, they need to re-construct open and Read More »
Author: Marco Frey, Emilio Passetti, Massimo Battaglia, Lara Bianchi
Contributor: eb™ Research Team
Decoding Moroccan Gen Z: An Analysis Of Spanish Fashion Brand Perceptions In Morocco
Spanish fashion brands seeking to enter or solidify their presence in the Moroccan affordable luxury and fast fashion market face a unique set of challenges. This study highlights the critical Read More »
Comparing The Effects Of Consumers' Perceptions Of Companies' Corporate Social Responsibility
This work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental, economic), firm Read More »
Author: Jorge Vera-Martnez, Alejandro Alvarado-Herrera, Rafael Curras-Perez
Contributor: eb™ Research Team
Does Fair Trade Breed Contempt? A Cross-Country Examination On The Moderating Role Of Brand
This article is a within- and cross-country examination of the impact of fair trade certification on consumers evaluations and attitudes toward ethically certified products. Across three experimental Read More »
Author: Vera Herédia-Colaço, Rita Coelho do Vale, Sofia B. Villas-Boas
Contributor: eb™ Research Team