The Effect Of Objective, Subjective And Calibration Of Supplementary Knowledge On Really-New
Really-new products (RNPs) create new product categories for consumers. Consumers use their knowledge of similar categories to comprehend and evaluate RnPs. This paper shows that, in addition to Read More »
Pricing New Service For Consumer Acceptance: The Influence Of Consumer Characteristics And
In order to shed more light upon the effect of pricing for the successful launch of service innovations (SIs), we investigate the effect of a high versus low launch price on perceived price fairness Read More »
Author: Monika Schuhmacher, Sabine Kuester, Anna-Lena Fertmann
Contributor: eb™ Research Team
It’s Not The Quality But The Effort Itself That Matters? Advertiser Effort And Consumer
Introducing the concept of equitable exchange to advertising, this paper tests the popular notion that “advertising needs to earn consumers’ attention”. Drawing on equity theory, we hypothesize Read More »
Author: Micael Dahlén, Lars Bergkvist, Stefan Szugalski
Contributor: eb™ Research Team
Antecedents Of Community Engagement In Online Loyalty Programs
Engagement is a concept which is currently proving to be of enormous interest in both academic as well as business fields. In addition to providing further insights into the notion, or more Read More »
Author: Ana María Gutiérrez, Rebeca San José, Angel Domínguez
Contributor: eb™ Research Team
The Effectiveness Of Normative Messages On Sustainable Product Decisions And The Moderating Role Of
Social norms play an important role in shaping environmentally conscious purchase decisions. However, individuals are often part of many different groups resulting in a more complex social identity. Read More »
Moral Hypocrisy And The Impact Of The ‘active’ Versus ‘passive’ Nature Of Misbehavior
People are likely to systematically approach the ethics of others more critically compared to their own ethics. Moral hypocrisy reflects this egocentric ethics perspective as it refers to the Read More »
Author: Patrick Van Kenhove, Iris Vermeir, Tine de Bock
Contributor: eb™ Research Team
Individual Motives And Collective Experiences Of Ethical Consumption. The Case Of Ethical
Different types of ethical collective communities (e.g., Community-Supported Agriculture, New Consumption Communities) have recently arisen, especially in the food sector. This study aims to develop Read More »
Persuasion Knowledge, Alcohol Consumption And Event Sponsorship
This paper examines the impact of event sponsorship by alcohol companies on participants’ perceptions of the events and their intentions to drink. Sponsorship is gaining importance, as companies Read More »
Author: Faranak Abbaspuli, Marjan Sara Jalali, Minoo Farhangmehr
Contributor: eb™ Research Team
Designed By You: The Effects Of Customized Hotel Experiences On Perceived Value And Willingness To
This research explores how hotel companies can offer more personalized and differentiated experiences by implementing modern customization technologies in the pre-purchase phase and through such Read More »
Author: Anna De Visser-Amundson, Mirella Kleijnen, Kobe Millet
Contributor: eb™ Research Team
Information Search Process And Familiarity With A Tourist Destination: Criteria For Designing Hotel
The internet has become one of the main channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which Read More »
Author: Ruben Huertas-Garcia, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, Francisco J. Martínez-López
Contributor: eb™ Research Team