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Although emotional labor and work-life balance gain considerable interest in research and practice, current literature has neglected to investigate their interconnections and influence on Read More »
Eroticism and metaphor are frequently used in advertising. However, questions remain as to their combined cognitive and ethical effects across metaphorical variants used and dependent upon viewers’ Read More »
Contemporary calls for research suggests exploring how those who are vulnerable can improvise, navigate, solve problems and gain access to consumption related experiences. Through forty in-depth Read More »
The provision of customized products and services is a major challenge for firms in various industries. This article aims to improve understanding of workplace conditions stimulating frontline Read More »
This paper discusses the relationship between donation (donation of time and money) and happiness. Through a survey with a probabilistic sample from a large Brazilian city the authors found that Read More »
The majority of studies on servicescapes focus on the customer side neglecting the important impact on the employee side. Furthermore, no study has ever empirically validated the notion that service Read More »
The overall purpose of this study is to advance the current social media literature by providing insights into the causal patterns of psychological factors underlying individuals’ social media Read More »
Past research has identified several personal characteristics with an influence on goal orientations. However, the contextual variables that influence employees’ goal orientations remain Read More »
Online consumer communities contain vast amounts of consumer knowledge, which, activated by individual needs, becomes a collective good at the disposal of the community. Drawing from literature on Read More »
Organizations try to recruit and retain the high performing salespeople not just because they are the main value generators but also because they may destroy value by dysfunctional turnover and Read More »