Assessing The Effectiveness Of Advertising For Behavioral Intentions: A Multilevel Analysis Across
Extant research provides scant insight into the cross-national effectiveness of marketing communication aimed at engaging consumers and into the moderating role of national characteristics. We assess Read More »
Author: Gianfranco Walsh, Edward Shiu, Louise Hassan
Contributor: eb™ Research Team
Customer Value Anticipation, Loyalty And Word-Of Mouth – A Cross-Cultural Study
Fierce global competition urges the requirement for companies to excel. As an effective strategic rationale, the customer value (CV) concept has been considered by researchers and practitioners Read More »
Author: Matthias Rüfenacht, Tobias Schlager, Peter Maas, Philipp Hendrik
Contributor: eb™ Research Team
Drivers Of Life Satisfaction For The 50+-Consumer: Evidence From Four Western Countries
Marketing research usually focuses on the well-being of companies achieved by serving customer needs. This research takes a different view: it focuses on the well-being of consumers, specifically Read More »
Bargain Effectiveness In Differentiated Store Environments: When A Good Deal Goes Bad
Differentiation is necessary to survive in today’s homogeneous retail landscape. One way to differentiate is by making use of store atmospherics. However, other marketing tools such as offering a Read More »
Aesthetics: Luxury Or Necessity? Patronage Decisions In Conditions Of Severe Economic Crisis
The aim of this paper is to examine the influence of store’s aesthetics on consumers’ emotions and how these emotions, in turn, influence patronage intention through the moderating effect of Read More »
Author: Evangelia Chatzopoulou, Markos Marios Tsogas
Contributor: eb™ Research Team
Does Creativity Matter For Store Window Displays?
Store window displays are highly important for retailers since they have the potential to draw traffic to the stores. Still, little is known about their influence on consumers. In this study we Read More »
Which Dimensions Of The Store Environment Irritate Customers? Evidence From Three Retail Settings
Most previous studies on store atmospherics have focused on their impact on positive emotional customer responses. However, less pleasurable shopping experiences may also generate negative affective Read More »
Author: Nathalie Demoulin, Kim Willems, Gilbert Swinnen
Contributor: eb™ Research Team
Consumer Responses To Structural And Informational Components Of Eco-Designed Packaging: The Role
Manufacturers are increasingly designing more sustainable packaging and consumers tend to evaluate sustainable initiatives positively. However, ecological stimuli can sometimes have a negative impact Read More »
Author: Lise Magnier, Dominique Crié, Jan Schoormans
Contributor: eb™ Research Team
The Lag-Users Method: A New Source Of Idea Generation For New Products
Laggards are the last to adopt a product. Despite significant research on user-led innovation, prior literature ignores laggards’ impact on innovation. Companies cannot afford ignoring the input of Read More »
Predicting The Innovator
Who are the innovative customers for new products? Despite considerable research in this area, a striking characteristic of innovators was identified over 35 years ago. In work since often Read More »
Author: Malcolm Wright, Philip Stern, Margaret Faulkner, Roman Konopka
Contributor: eb™ Research Team