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The purpose of this study is to examine the impact of country of origin (COO) on the UK fashion industry, with specific reference to retail and wholesale brands. In this study, the fashion industry Read More »
This paper explores the campaigning culinary documentary (CCD) as an emerging format within food television. CCDs bring together elements of the lifestyle genre with an explicit focus on a food Read More »
This article examines how consumers forecast their future spare money, or “financial slack.” Although consumers generally think that both their income and expenses will rise in the future, they Read More »
The emergence of primary commodity roundtables that seek to regulate producers according to principles of sustainability represents an interesting set of dilemmas. Made up of selfselected Read More »
The commercial field of sustainability communications encompasses ground previously demarcated between the fields of Corporate Social Responsibility on the one hand, and marketing, advertising and Read More »
Consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual Read More »
People get their worldview from what they read. In a reading-saturated society such as 18th-century America, the most popular books determined the public consciousness. As such, the origin of these Read More »
Mutations in genes that encode RNA-binding proteins (RBPs) have emerged as critical determinants of neurological diseases, especially motor neuron disorders such as amyotrophic lateral sclerosis Read More »
Within the current discourse and the often overly-commercialized hyperbole of branding and positioning, there is a particular area that has not been given due attention. Yet, with the rapid changes Read More »
This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the Read More »