Mitigating Effect Of Providing Specific Information On Consumers’ Negative Reactions To
Cause-related marketing (CRM) has received attention from companies around the world in recent years. Companies in Japan use CRM, but they are struggling with it because Japanese consumers have Read More »
Unsustainable, Unhealthy, Or Disgusting? Comparing Different Persuasive Messages Against Meat
Excessive meat consumption is associated with a range of environmental problems. In this investigation, we examined the effectiveness of three types of persuasive messages posited to affect attitudes Read More »
Author: Gonzalo Palomo-Vélez, Mark van Vugt, Joshua M. Tybur
Contributor: eb™ Research Team
Corporate Complicity In International Human Rights Violations
Two literatures business and human rights and transitional justice can be usefully combined to consider the issue of corporate complicity in past human rights violations in dictatorships and armed Read More »
Attitude, Self-Control, And Prosocial Norm To Predict Intention To Use Social Media Responsibly:
Severe abuse of social media has currently become a threat to social sustainability. Although responsible use of social media has recently attracted academics attention, few studies have investigated Read More »
Exploring The Role Of CSR In The Organizational Identity Of Hospitality Companies: A Case From The
Recently, organizational identity is being given more attention than ever before in the business world. This notion has grown substantially in importance in the hospitality industry. Facing increased Read More »
Author: Patricia Martínez, Andrea Pérez, Ignacio Rodríguez del Bosque
Contributor: eb™ Research Team
The Mediating Effect Of Trust In The Relationship Between Reputation And Opportunism Towards
The purpose of this study was to investigate the influence drivers for zakat payers to commit to paying zakat through the official zakat institutions. To execute this study, the Stimulus Organism Read More »
Author: Riza Reni Yenti, Astri Yulia, Aza Azlina Kassim
Contributor: eb™ Research Team
Analysis On The Recovery Of MNEs From The Financial Crisis: A Case Study Of Unilever
This paper mainly aims to explore the potential methods for recovering from the financial crisis, and the potential strategic actions to enhance a firm’s financial performance based on perspectives Read More »
The Role Of Corporate Social Responsibility And Corporate Image In Times Of Crisis: The Mediating
The purpose of this research is to empirically examine relationships between a multi- dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and Read More »
Author: Asif Khan, Tanaporn Hongsuchon
Contributor: Chih-Cheng Chen, Shih-Chih Chen, Ornlatcha Sivarak, Yen-Tzu Chen, Athapol Ruangkanjanases eb™ Research Team
Trust Erosion During Industry-Wide Crises: The Central Role Of Consumer Legitimacy Judgement
Widespread unethical corporate misconduct in an industry triggers industry-wide crises. This research investigates how industry misconduct affects consumers’ trust in the industry, by Read More »
Author: Shijiao Chen, Jing A. Zhang, Hongzhi Gao, Zhilin Yang, Damien Mather
Contributor: eb™ Research Team
The Role Of Ideology In Brand Strategy: The Case Of A Food Retail Company In Italy
Purpose This paper aims to study the role of ideology in brand strategy with reference to large-scale food retailing. By means of a thorough case study investigation of highly ideology-focused food Read More »