The Valuation Of Imagined Future Achievement
The concept of potential is central to a number of decisions, ranging from organizational hiring, to athletic recruiting, to the evaluation of artistic performances. While potential may often be Read More »
Are Global Brands Trustworthy? The Role Of Brand Affect, Brand Innovativeness, And Consumer
Multinational companies essentially manage their brands globally (e.g. Red Bull, Coca-Cola, Louis Vuitton), mainly because consumers tend to have similar tastes, preferences, and expectations around Read More »
Author: Richard Huaman-Ramirez, Noël Albert, Dwight Merunka
Contributor: eb™ Research Team
Measuring The Effectiveness Of Technology-based Marketing Strategies From The Consumer Perspective
Purpose – Marketers are increasingly spoilt for choice as to which emerging technology to use for the purpose of enhancing their company’s competitive advantage. Accordingly, there is an inherent Read More »
Author: Roger Brooksbank, Sam Fullerton, Larry Neale
Contributor: eb™ Research Team
Aesthetics And Ethics: Upgrading Textile Production In Northern Kerala
This paper argues that producers in developing economies aiming to get a better deal may choose upgrading strategies that are highly influenced at the local level by relative positions of power in Read More »
The Influence Of Event Stimulation On Consumers' Purchase Behavior With Health Agricultural
Background: Understanding consumers' behavioral choices after the stimulus of negative events has great significance for repairing consumer perceptions, improving crisis management strategies for Read More »
Author: Baoshu Wu, Shubin Zhu
Contributor: Zhenjiang Song, Xin Luo eb™ Research Team
Toward A Theory Of Ethical Consumer Intention Formation: Re-extending The Theory Of Planned
What drives consumers to purchase or not purchase ethical products remains something of a puzzle for consumer behavior researchers. Existing theory—particularly the widely applied theory of planned Read More »
Seize The Day Or Save The World? The Importance Of Ethical Claims And Product Nature Congruity
Consumers have shown increasing interest in products that reflect social and environmental concerns so-called sustainable products. Although consumers typically view sustainability positively, the Read More »
The Role Of Merchandiser In Managing The Supply Chain
This research project is based on observing and analyzing the role of a textile merchandiser in managing the supply chain of the Home textiles in the Buying or retailing, in the mills and with the Read More »
Enriching Competitiveness Through Corporate Social Responsibility: A Study Of Service-Based
The adoption of corporate social responsibility (CSR) strategies and frameworks has increased as companies recognise the importance of environmental, social, and governance (ESG) factors. This trend Read More »
Author: Leo T. Mataruka
Contributor: Clara Mapokotera, Joe Muzurura, Walter P. Mkumbuzi eb™ Research Team
The 19th Nordic Conference On Media And Communication Research
The media and communication research associations of the Nordic countries in cooperation with Nordicom have held conferences every second year since 1973. These Nordic conferences have contributed Read More »